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Down to Work

With product management experience across the healthcare continuum, I've developed and launched products serving consumers, patients, providers, and payers. From early stage companies seeking product-market fit to entrenched incumbents seeking sustainable differentiation, I create product strategies that work.

Kristina Furlan  |  Healthcare Product Executive

In My Wheelhouse

Fractional Product Leadership

Executive product leadership that scales with the needs of emerging and evolving businesses in health technology, tech-enabled services, and digital health.

Product Coaching

Personalized mentorship and pragmatic support for high-potential product leaders and individuals transitioning from other domains.

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Startup Advisory

Advising for early stage businesses on product strategy, roadmap development, technology selection, resource allocation, and stakeholder management.

Product Strategy Consulting

Project-based support for product development, technology evaluation, commercialization, product marketing, and product lifecycle initiatives.

Workshop Facilitation

Structured problem solving around value proposition development, competitive analysis, positioning and messaging, journey mapping, and go-to-market planning.

Fundraising Preparation

Development of product narratives and related artifacts that demonstrate alignment between business objectives, product strategy, and use of funds.

She demonstrated superb problem solving skills, analytical rigor, and a good sense of persuasive storytelling that is so important to aligning strategic product decisions.

Product VP, Fortune 500 company

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